63. Plan Empowered, Rebranding, and Redefining Your Standard with Kate Asack, Chief Operating Officer, TimeScale Financial

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We are thrilled to have Kate Asack, the Chief Operating Officer of TimeScale Financial in today’s episode. 

‘TimeScale Financial’ is a financial planning and retirement plan advisory firm dedicated to helping people achieve and enjoy financial independence. Previously known as Coastal Capital Group, in May 2021, the firm announced that it is has rebranded itself under the name TimeScale Financial. 

The rebranding entailed a new firm name, a new logo, and a new website. The firm wanted to have a name that more closely represented its brand values. After all, the name “Coastal Capital” gave a geographic connotation that wasn’t accurate. The term ‘TimeScale’ technically refers to a measurement of time, but it is synonymous with the industry standard for advisory partnerships. 

The podcast takes us through Kate’s journey. Kate graduated with an Economics degree to pursue a career as a stockbroker. However, Kate’s attitude and perspective towards finance changed once she started working. She expresses gratitude towards her work experience from various financial firms that set her on a clear path. She learned that she no longer wanted to help people just to make money. Instead, she wanted to help them reach their financial goals. 

Her hard work and persistence finally landed her dream job at TimeScale Financial. And though the firm’s “Plan Empowered” approach, Kate’s living her dream of helping individuals and businesses accomplish their unique goals. She doesn’t believe in waiting for volunteering or an FPGS pro bono day to exercise well. Instead, why not use financial services as a powerful transformation tool to change lives every day?

Today’s powerful episode has everything you need to know about rebranding, business expansion, and fostering a healthy work culture in a hybrid business model. Why is it important to be authentic, accountable, and confident? You’ll receive answers that’ll resonate with people at different stages of their careers. 

Find the agenda of our conversation with Kate below: 

01:21 About Kate’s Role

03:05 How Did Kate get to TimeScale Financial? 

05:00 The Genesis of the Rebrand

07:50 Expansion during the pandemic 

10:00 Transitioning into a Hybrid Model

19:20 How to create a healthy work culture 

22:00 How to come up with brand values 

28:17 The importance of education 

35:14″ I was going to help people reach their financial goals.”

50:47 “Positioning is everything!”.

58:56 Kate’s take on social media 

01:01:35 Success tips for people coming into the industry

01:03:00 Best way to get in touch

 

Article

 

We’re are so excited to introduce you to today’s guest: Kate Asack. Kate is the Chief Operating Officer of TimeScale Financial, a financial planning and retirement plan advisory firm dedicated to helping people achieve and enjoy financial independence. 

Inspired by her mother’s work ethic and movies based on wall street, Kate decided to be a stockbroker from a very young age. She went to the University of Massachusetts to obtain a degree in economics, leading her to pursue a career in financial services. 

Kate’s work experience as a stockbroker taught her everything she didn’t want to be. She no longer wanted to help people make money but help them reach their financial goals. As a result, she’s worked for highly-reputed companies, including Charles Schwab, Fidelity Investment, and more as a financial consultant, before joining her dream job in 2014 at TimeScale Financial. Through the firm’s “Plan Empowered” approach, Kate’s living her dream of helping individuals and businesses accomplish their unique goals. She doesn’t believe in waiting for volunteering or an FPGS pro bono day to exercise good. Instead, why not use financial services as a powerful transformation tool to change lives daily? 

While many firms were pulling in during the pandemic, the TimeScale Financial team expanded. They hired their first remote employees and implemented a hybrid model, where Kate’s team of 19 people comes into the office twice a week to collaborate and reinvigorate relationships (keeping preventative measures for COVID, of course!). Kate reveals that her multi-generational team is closely knit and genuinely cares for one another, reflecting their brand’s values and work ethics.

When Kate joined the company, it was under the name Coastal Capital Group. It was not until May 2021 that the firm officially announced that it had rebranded itself to TimeScale Financial. The rebranding entailed a new firm name, a new logo, and a new website. The firm wanted to have a name that more closely represented its brand values. After all, the word “Coastal Capital” gave a geographic connotation that wasn’t accurate. The term ‘TimeScale’ technically refers to a measurement of time, but it is synonymous with the industry standard for advisory partnerships. 

Kate played a key role during the process of rebranding, and in today’s podcast, she goes to great lengths to explain why it’s so important to be aligned and authentic to your purpose. She also emphasizes the importance of financial literacy to feel empowered. 

From our conversation with Kate, below are our top takeaways:

  1. Finance Is More Than Math: Kate encourages young professionals, especially young women to join the finance industry. Other than accounting, there are various roles including operations, technology, product management, compliance, and the list goes on. As long as you are willing to learn and help people, you are on your way to success. 
  1. “Be A Sponge”: Kate encourages everyone to be a proactive learner. She advises you to talk to the people around you because they could be some of your greatest resources. Keep your ears open, ask great questions, and work hard. You cannot wait for opportunities to come to you. Be confident and create them. And in any case, be accountable for your actions. There’s nothing more powerful than taking ownership of your actions. 
  2. Have An Opinion: Expressing your opinion is an integral and essential part of self-development and building confidence. However, it’s key to learn the skill of presenting your views without sounding aggressive or argumentative.
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